PACHA TERRA Coffee
Case Study
ACHA TERRA COFFEE
Every day, Pacha Terra Coffee delivers the finest Amazon Rainforest and Galapagos beans, ensuring a rich, aromatic experience. We commit to sustainable practices, supporting local farmers, and bringing the unique flavors of Ecuador to your cup, without compromise.
Project Brief
Experiencing the vibrant and unique flavors of Ecuadorian and Galapagos coffee firsthand made me realize the challenge of consistently delivering such high-quality beans while maintaining sustainable practices. This inspired me to transform the coffee industry, creating a solution that not only offers an extraordinary coffee experience but also supports local farmers. Whether for personal enjoyment or business needs, our focus is on providing a customer-centric approach, ensuring every step enhances your coffee journey.
Time Frame
April - May 2024
(5 weeks)
Project Type
Website, IOS mobile responsive web, Service Marketplace, brief provided by DesignLab’s UXA program
Role
Research, Ideation, Interaction Design, Testing
Problem Discovery
What problem does this attempt to solve?
Picture this: You're a coffee enthusiast, eager to enjoy the finest, sustainably-sourced beans from Ecuador and the Galapagos. Yet, you find yourself navigating a maze of suppliers, inconsistent quality, and lack of transparency. This isn't just frustrating—it's a barrier to experiencing coffee at its best.
At Pacha Terra Coffee, we recognize this challenge. The coffee market is fragmented, making it tough to secure a reliable, high-quality source.
Our mission? To simplify this process, ensuring you get exceptional coffee without the hassle. We're here to streamline your journey, offering a unified solution that delivers not just beans, but a consistently superior coffee experience.
Let's face it: Great coffee shouldn't be hard to find. We're committed to making it easy, transparent, and enjoyable. Join us in transforming your coffee ritual.
Why is this problem important?
Coffee enthusiasts and event organizers struggle to navigate the fragmented market to find a reliable source of high-quality, sustainably-sourced coffee.
HYPOTHESIS STATEMENT
By offering quick booking, customizable options, secure payments, and constant updates, PACHA TERRA can build customer loyalty and deliver a seamless coffee experience for events and home deliveries.
Understanding Target Audience
Audience
Streamlined User Experience:
DESIGN GOALS
Communication:
Customized Solutions:
USER TASK FLOWS
After identifying key features, I developed and refined user and task flows iteratively throughout the design process. I continuously improved them based on user feedback to ensure a smooth and intuitive experience.
Get ready…
Before delving into my design decisions in the upcoming section, let me provide an overview of my iterative design journey. You'll learn the methods and reasons behind the design choices that led to my final deliverables!
Design Decisions
User Testing
This user testing was done to make sure that both the shipper and receiver understand the entire process thoroughly and feel relaxed and confident using the app.
By going through different stages from the initial sketches to final designs, I was able to improve the user experience utilized in the app. Here is why I made certain design choices:
LOGO
COLORS
Brand Identity
How I want PACHA TERRA Coffee consumers to feel:
Users should feel empowered and in control, with a seamless and intuitive experience that meets their specific needs effortlessly.
Efficient-Reliable-Intuitive-Flexible
Brand Identity
Is my product both practical and easy to use?
Usability Test Plan for Snowbird Shipping
Findings:
To delve deeper into their challenges, I conducted a survey to point out challenges they faced.
PRIORITIZED ITERATIONS - and how I made it better
And now presenting…
Itinerary Initialization
Easily start by entering your transportation details.
Our system will generate an initial itinerary page, providing a solid foundation for organizing your transportation.
What details do I provide? 🖌
• Transport destination
• Customs form information
• Type of transport preferred & dates
• Vehicle make, model, year, VIN
• Passport of traveler information
Activity Integration
🕐 Transparency
Instant quote section on home page in order to save time determining costs.
🕐 Comprehensive Solution
Submit order form collects and processes all information into an official government customs form.
What sets this feature apart?
Efficiently manage your day & organise your time spent on each activity.