Snowbird Shipping
Case Study
Snowbird Auto Shipping
Every day, Snowbird commits to delivering stress-free, risk-reduced, and timely Transportation services in between USA and Canada, ensuring a seamless logistics experience and eliminating delays along their journey.
Project Brief
My firsthand experience with arranging cross-border vehicle transportation highlighted the stress of securing a timely, transparent booking. This fueled my drive to revolutionize the industry, crafting a solution that saves time and effort while maximizing logistics efficiency. Be it for individuals or businesses, the emphasis remains on a customer-centric approach, tailoring every step to enhance their experience.
Time Frame
May-June 2024
(6 weeks)
Project Type
Apple mobile app, vehicle cross border transportation brief provided by DesignLab’s UXA program
Role
Full-stack Team project
Problem Discovery
WHAT PROBLEMS AM I TRYING TO SOLVE?
Both senders and receivers lack a unified and comprehensive tool to efficiently plan vehicle deliveries, often resorting to multiple companies and resources for coordination.
Imagine the scenario of booking a car delivery with manual coordination across multiple calls, which could result in delays and confusion. Without a centralized tool, tracking progress and ensuring timely deliveries, it is a complex process.
Why is this problem important?
TIME
89% of people said booking a service with a reliable company took them more than 3 hours.
AMOUNT OF VEHICLES
5.3 million cars are transported a year in between Canada and USA.
Now that we grasp the scale of the issue, it's evident why it's a major concern for millions of people. I've found a centralized solution to address this challenge.
Research Methods
TRANSPARENCY AND RELIABILITY
Communication issues and delays were experienced by 75% of interviewers when dealing with transporters.
HYPOTHESIS STATEMENT
By enabling faster booking, providing driver options, implementing a secure payment system, and ensuring constant communication and vehicle tracking, Snowbird can cultivate loyalty among its customers and offer a stress-free shipping experience.
Whose problem am I solving?
Audience
The audience for Snowbird Shipping is broad, encompassing individuals aged 18-64. This includes single people, couples, and families with children, especially those with kids heading off to college. Over 80% of users are high school or four-year college graduates, highlighting the need for an accessible and inclusive approach.
To address this diverse audience, I created personas by combining quantitative and qualitative data from user interviews with official demographic information. This method is essential for informed design decisions.
Users’ ability to navigate digital transactions varies from novice to expert, making an intuitive user interface crucial. The median age of users is mid-to-late 50s, and many are first or second-generation immigrants. All users lead busy lives, juggling hectic schedules and daily priorities, which emphasizes the need for a seamless, efficient shipping experience.
Understanding Target Audience
Streamlined User Experience:
Design an intuitive and user-friendly platform that simplifies the booking process, Focus on clear navigation, minimal form fields, and straightforward instructions to minimize errors and frustration.
DESIGN GOALS
Real-Time Tracking and Communication:
Implement robust tracking features to provide real-time updates on vehicle location and status. Enable seamless communication between users and drivers to address issues or changes promptly, enhancing transparency and reducing anxiety.
Customized Solutions:
Develop a flexible system catering to diverse business and individual needs. Allow users to customize preferences like scheduling, truck specifications, and payment methods, ensuring a tailored experience that meets specific requirements.
USER TASK FLOWS
After identifying key features, I developed and refined user and task flows iteratively throughout the design process. I continuously improved them based on user feedback to ensure a smooth and intuitive experience.
Get ready…
Before delving into my design decisions in the upcoming section, let me provide an overview of my iterative design journey. You'll learn the methods and reasons behind the design choices that led to my final deliverables!
Design Decisions
User Testing
This user testing was done to make sure that both the shipper and receiver understand the entire process thoroughly and feel relaxed and confident using the app.
By going through different stages from the initial sketches to final designs, I was able to improve the user experience utilized in the app. Here is why I made certain design choices:
LOGO
COLORS
Brand Identity
How I want Snowbird users to feel:
Users should feel empowered and in control, with a seamless and intuitive experience that meets their specific needs effortlessly.
Efficient-Reliable-Intuitive-Flexible
The logo for the transportation company features a snowbird symbol representing adaptability.
Overall the logo symbolizes precision, care, and a customer-focused service experience.
The blue color palette signifies reliability and professionalism. It embodies the company’s commitment to safe and timely vehicle transport. The design combines the snowbird imagery with a blend of blues.
Brand Identity
Is my product both practical and easy to use?
I evaluated how effective each of my designs were by conducting usability tests with 7 participants, specifically analyzing 3 different task flows to assess the impact of effectiveness.
1.Register for an account and look for specific locations where you can pick up and drop off vehicles.
2. Choose the driver that best suits your needs and pay on the app.
3. Receive confirmation of payment and start a chat with the driver to confirm location and get updates of progress.
Usability Test Plan for Snowbird Shipping
Findings:
To delve deeper into their challenges, I conducted a survey to point out challenges they faced.
PRIORITIZED ITERATIONS - and how I made it better
And now presenting…
Itinerary Initialization
Easily start by entering your transportation details.
Our system will generate an initial itinerary page, providing a solid foundation for organizing your transportation.
What details do I provide? 🖌
• Transport destination
• Customs form information
• Type of transport preferred & dates
• Vehicle make, model, year, VIN
• Passport of traveler information
Activity Integration
🕐 Transparency
Instant quote section on home page in order to save time determining costs.
🕐 Comprehensive Solution
Submit order form collects and processes all information into an official government customs form.
What sets this feature apart?
Efficiently manage your day & organise your time spent on each activity.
